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Australian Multicultural Marketing Awards Gala Presentation Ceremony at Opera House Sydney
(Report: Syed Zafar Hussain, Editor-in-Chief Sada-e-Watan Sydney - Photos: Warren Duncan of CRC)

On Tuesday, 25th Nov 2014, Mr Hakan Harman, CEO and Dr G.K. Harrinath, Chairman CRC Multicultural NSW arranged a 2014 Australian Multicultural Marketing Awards Gala Presentation Ceremony. The function was held at Playhouse Theatre, Opera House Sydney followed by a cocktail reception hosted by Honourable Victor Dominello, Minister for Citizenship and Communities at Bennelong Opera House.

Mr Ricardo Goncalves and Ms Jamaica dela Cruz of SBS was MC of the evening. Awards Ceremony was starts 5pm and it was attended by prominent Business Executive, Journalists, High ranked Government officers, Leading Media personalities, Counsellor Pakistan Consulate Mr Shifaat Ahmad Kaleem, Dean of diplomats Corps and Commissioners of CRC Multicultural Australia.

Minister for Citizenship and Communities Honourable Victor Dominello MP Congratulates all award holders and thanks for all Individual & Organisations who participated in this very important Marketing Awards.

The Chairman CRC Multicultural NSW Dr G.K.Harrinath appreciates everyone who work hard for arranging this Celebration, he specially give awards to Maria Kobas and Rosa Stathis of CRC. The management invites Mr Michael Ebeid, Chief executive officer SBS and other important dignitaries for announcing the name of Winners.


Greater Western Sydney Giants Football Club was named as the winner of the Big Business Award at the Australian Multicultural Marketing Awards, a NSW Government initiative, for its success in promoting the Aussie Rules Football to migrant communities.

The awards, conducted by Multicultural NSW, recognise the achievements of government agencies, businesses and community groups which successfully implement marketing strategies tailored for culturally diverse communities.

Minister for Citizenship and Communities Victor Dominello announced the winners at a gala reception at the Sydney Opera House attended by over 250 people.

“Debuting in 2012, the Giants faced the difficult task of growing a fan base from scratch in a region where other football codes have dominated the junior ranks for decades. Tonight the club has been recognised for its innovative engagement with multicultural communities,” Mr Dominello said.

“On 19 July, during the AFL’s Multicultural Round, the Giants used their match against the Geelong Cats in Sydney to put on a celebration of cultural diversity like no other.

“The pre-game and half-time entertainment included a formal citizenship ceremony for 54 new Australians on the field, a guard of honour for the players by international students, Arabic drummers and African, Chinese, Irish and South Pacific dance performances.

“In a thoughtful gesture, the Giants also presented the new Australian citizens with club memberships. I congratulate the club for raising the bar on multicultural engagement.”

Meanwhile the Chinese Precinct of Commerce was named winner of the Communities Category of the Awards for a campaign to motivate and enthuse members of the Chinese Australian community to embrace commemorations for Centenary of Anzac.

The Fifth Bankstown Islamic Charity Projects Association( ICPA) Scout Group was chosen from 18 other AMMA finalists to take out the SBS People’s Choice. The Scout group promotes social cohesion through education activities and services for Muslim youth.

CEO of Multicultural NSW Hakan Harman said he was delighted with the response to the new format adopted for the 25th edition of the annual Awards.
“Since culturally diverse is who we are as Australians, messaging and programs that speak to all the people of Australia are essential elements of any marketing campaign.

“This year’s entries set a high standard for others to follow and I wholeheartedly congratulate all of AMMA's winners.”

A Group Photo of all Multicultural Marketing Awards Winners with Minister Victor Dominello,MP

Business Innovation
eTranslate – Employing an App to Measure the Mood of our Cultural Communities

Big Business
GWS Giants Football Club – Many Cultures Game, Multicultural Round

Small Business
Elegant Swallow Pty Ltd – Employing Cultural Foods as a Marketing Tool

Public Sector
Auburn City Council – Refugee Camp In My Neighbourhood

Cultural Perspectives – Digital Switchover Campaign

Arts and Culture
4A Centre for Contemporary Asian Art – Vertical Villages

Chinese Precinct Chamber of Commerce – Chinese Community Celebrating the ANZAC Centenary

Cultural Infusion – Cultural Harmony and Inclusion Education Programs
Islamic Charity Projects Association – 5th Bankstown Scout Group (Certificate of Encouragement)

TAFE NSW: Hunter TAFE – Beyond ESOL: A Vocational Pathways Approach (Certificate of Encouragement)
SBS People’s Choice Award
Islamic Charity Projects Association – 5th Bankstown Scout Group

Islamic Charity Projects wins two awards

Ziad El Daoud and  President Dr Ghayath Al-Shelh receiving award from Mr Michael Ebeid, CEO SBS

People’s Choice Award

The Fifth Bankstown Islamic Charity Projects Association (ICPA) Scout Group was chosen from 18 other AMMA finalists to take out the SBS People’s Choice. The Scout group promotes social cohesion through education activities and services to the young Muslim community. The voting took place on the SBS Website.

Ziad El Daoud and Dr Ghayath Al-Shelh with Hass Dellal Executive Director Australian Multicultural Foundation

Youth (Encouragement Award)

Islamic Charity Projects Association – 5th Bankstown Scout Group:

The Islamic Charity Projects Association aims to engage children from different cultures in Bankstown through the Scout movement to take part in many different community events such as Clean-Up Australia Day, Harmony Day, and the Children’s Festival. The aim is to develop social cohesion and harmony through encouraging youngsters to work together on many projects and contribute to the wider Australian community.


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