Sada-e-Watan
Sydney ™
sadaewatan@gmail.com
Minister of Citizenship and Communities Hon.Victor Dominello hosted 2012
National Multicultural Marketing Awards Gala Presentation Dinner at The Westin
Hotel, 1-Martin Place Sydney NSW
(Coverage by: Syed Zafar
Hussain + Warren Duncan)
On Wednesday, 28 November 2012, The Minister for Citizenship and Communities Hon. Victor Dominello MP hosted a Gala Presentation Dinner at The Westin Hotel, Martin Place Sydney. More than 400 dignitaries attended the dinner.
The Commissioners of CRC Ms Angelique Ristwej and Mr. George Pappas introduce the background of the function.
On behalf of the Government, The Chairperson of Community Relation Commission for multicultural New South Wales Dr. Stepan Kerkyasharian AO welcomed all guests and then announced the finalists before the winners were announced. After the Main course The Hon. Victor Dominello MP, Minister for Citizenship and Communities & Aboriginal Affairs addressed the Multicultural Marketing Awards Gala Presentation Dinner. He congratulated all winners and recognised the efforts by Govt of NSW, CRC and all other corporate Supporters. The Host, NSW Minister Hon. Victor Dominello MP also acknowledged Major Sponsor of the Event THE WESTIN Sydney.
Minister for Citizenship and Communities Victor Dominello has announced the winners of the National Multicultural Marketing Awards 2012. A highly successful push by SBS radio and television into the Asian pop music scene through its Pop Asia television, radio, online and social media programs won the Grand Award at the ceremony in Sydney.
The awards, conducted by the Community Relations Commission of NSW since 1990, recognise the achievements of government agencies, business enterprises and community groups in implementing strategies targeting the culturally diverse community. “Pop Asia is uniting a broad range of young Australians from Asia, through music and the English language, something they all have in common,” Hon. Dominello said.
“SBS has cleverly drawn second and third generation migrants into the Australian environment through harnessing the great love of pop music that young people of all backgrounds have ....
This is ground-breaking media in a multicultural society,” Mr. Dominello said.
Pop Asia is made up of 10 hours of live radio each week, 24-hour online streaming, two weekly television programs, a mobile App, a dedicated YouTube channel, and more than 43,000 active online fans. It plays all the hits and covers all the news, interviews, fashion and gossip from the world of Asian pop music. Chair of the Commission, H.E. Dr.Stepan Kerkyasharian, said tonight: “The Multicultural Marketing Awards set out originally to encourage public servants to meet the needs of people of non-English speaking backgrounds and to tailor services and information to their language and cultural differences."
He continued “This is exactly what SBS, as a government organisation, has achieved with Pop Asia, but, of course, as the multicultural broadcaster this is what they should do and they should be setting the standards. Congratulations SBS. In this particular corner of the media world, it appears SBS has met its charter perfectly”, Mr Kerkyasharian concluded. Pop Asia also won the Advertising and Communication Award.
Other category winners announced were: Export Award – Creative Cubed Design Studio for the publication Kids of the Ummah Community Award. Somali Welfare and Cultural Association for Africultures Festival Government Award. NSW Multicultural Health Communication Service and Responsible Gaming Fund for campaigns to help problem gamblers. Commercial Small Business Award – Coffs Coast Community College for Cultural Cafe. Commercial Big Business Award – Australian Rugby League Commission for the Multicultural Integration Program. The Australian Bureau of Statistics Technical Award – Chinese Digital Media for the Chinese Tourism Smart phone app.
