16 Pakistani companies participated in International Sourcing Expo Australia (ISEA) in Melbourne
2nd edition of International Sourcing Expo Australia (ISEA) was held in
Melbourne at the Melbourne Convention and Exhibition Centre from 15 to 17
November 2016, in which the Trade Development Authority (TDAP – counterpart of
AUSTRADE) sponsored sixteen (16) Pakistani companies to exhibit their products
at the show out of which three companies occupied two booths each.
Pakistani companies that participated in ISEA specialised in Bedlinen, Towels Garments, Footwear, Sports goods, and Leather Products. Pakistani giants like Gul Ahmed, Kohinoor Mills, Siddiqsons, Nishat Mills and other giants also exhibited in the show.
High Commissioner of Pakistan in Canberra, H.E. Ms. Naela Chohan participated
in the show along with the Consul General of Pakistan in Sydney, Mr. Abdul
Majid Yousfani, and the Honorary Investment Counsellor, Mr. Hassan Kanji was
also present at the show.
On the whole, most of the Pakistani exhibitors expressed their satisfaction on the results achieved during the exhibition and the level of facilitation provided by Consulate General of Pakistan Sydney (CGPS) representing TDAP.
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